This is an important question for every business owner to consider. We’ve compiled a list of reasons why hiring an agency might be helpful, especially for small-to-medium-sized businesses who want to complement a single in-house marketer:
Not only are there more people with different skills in an agency, but those people usually also have a depth of experience. Agency professionals usually specialize in a specific area, also your company benefits from the competitive landscape where the agency is hiring talent. Internal marketers often become like a jack-of-all-trades to meet all the needs of the company. Companies dedicate resources to educating employees and keeping them on the cutting edge of their discipline. In addition, the team environment within an agency encourages continuous learning and growth.
Generally speaking, partnering with an agency is significantly cheaper than bringing in a complete in-house team. That being said, the total cost can vary greatly depending on the size of your business and how much you want to achieve. Both internal and external marketing can be a huge investment. A complete in-house group requires significant overhead, including salaries, benefits, office space, equipment, training, recruitment, and more. An outside company can be one of the biggest line items in a marketing budget, so it can be an easy target for cuts and re-negotiations. Considers all things; A digital marketing agency is usually the most affordable solution for high-quality marketing work. For the equivalent of one or two full-time paychecks, you get access to a whole team of professionals across multiple marketing specialties.
- Low commitment
Partnerships with a digital marketing agency are much less committed than hiring a complete in-house team. Your company is not responsible for any hiring, interviewing, onboarding, or any other time-consuming and often costly work that comes with a new employee. Marketing agencies are easier to hire and easier to fire than an in-house employee (or at least, they should be), which means it’s easier to find a good fit between an agency and an in-house team. Trust and communication are the foundation of a successful agency partnership and finding an agency with which you can build that relationship.
- Access to larger networks and advanced equipment
Working with multiple clients builds a large network of vendors and channels that can lead to more partnerships for your company. Agencies also have access to a wide range of tools and resources that are either exclusive to a company or exclusive to industry professionals. In addition to building a network through partnerships, agencies often showcase work and appear in publications, which can give your company more visibility.
- Creativity and Objectivity
One of the biggest benefits of collaborating with an agency is its creativity and objectivity. Keeping all marketing efforts at home can sometimes lead to groupthink and tunnel vision. A digital marketing agency is not influenced by any internal bias or speculative knowledge, so it is easy to convey a clear message to the target audience. Internal teams often have such a deep knowledge that they try to say too much and the main message is lost to the audience. A neutral point of view can help to examine all the unnecessary information while it is sufficiently grounded to communicate clearly with the outside world.
No matter where your company lands on the spectrum, it is clear that a digital marketing agency has many advantages over working with your in-house marketing team. In our experience, these partnerships work best when the final product reflects your team’s expertise in the company and our expertise in planning and implementing a top-notch digital marketing strategy.