Branding, services, promotion, products, pricing, print, blogs, advertising, research, and social media – it’s all marketing. With all the marketing options out there, it can be hard to know what to do for a small business. Marketing is a concerted effort to push your brand across different platforms and hopefully enough for your customers. Customers will hear your message several times, so brand, brand, brand! Here are some simple steps:
- Get organized.
Finding an organized plan is the first step in any marketing effort. Make one. Start with brainstorming, create themes and move action items to a calendar or to-do list. Start small, and try to get a good ROI for what you do. Create an elevator pitch: What can you tell people in 30 seconds or less about your business, products, and services that keep them interested and want more? Get Quick Customer Input – If you’re opening a storefront or restaurant, try hosting a soft opening or invite-only event to work through your issues and fix your accidents and mistakes.
- Get a website.
In today’s technology-driven world, the first thing a potential customer or employee does is Google your business. You need a website to show real and offer information about your business to potential customers. Make sure your website is mobile-friendly and don’t forget to ask for search engine optimization. Use Google Analytics to track your website’s traffic, but be wary of those who promise you a top position in search engines. While there is much that can be done to increase you’re ranking in various search engines, unless the developer works for Google, I would be offended by the promise to take you to the top. There are many website services out there, but depending on the features you need on your site, it’s best to leave some to the experts.
- Social media leverage.
Let’s face it, everyone is on social media these days and most of the traffic still happens on Facebook. On the off chance that you don’t involve Facebook for your business, make a page today. If you don’t, you’re leaving a chance at the table. The last few years have seen a change in the social media world with more and more retirees joining. I guess they realized that if they wanted to be with their kids, grandchildren, friends, and neighbors, they could get the program better. In fact, retirees are often my best brand ambassador and help promote our events.
- Set up and claim your business online today.
Whether you board or not, your business information is and will remain on the Internet. Wouldn’t you rather actively control what people read or see when they Google your business? Do a search in different browsers to see what information you see about your company and then make a claim or make a listing for your business.
- Use Google AdWords.
Take a stab at using Google AdWords to explicitly focus on the kinds of items or administrations you offer. Be sure to focus on the quality of a few keywords instead of picking many. AdWords is great for targeting specific geographic locations and gives you the ability to control your budget with flexible pricing options.
- Create local awareness and set up a network.
Join chambers, business associations, community groups, etc. Find ways to get involved. Networking is a great way to capture business leads unless you are too strong. It allows you to meet new contacts and create more brand awareness and new referrals Sponsor for sporting events, nonprofit events, or whatever. Get your name out there while being a steward of a good community. Enter SWAG (promotional items with your business name, logo, and contact information on them).
- Offer coupons or free products/services.
Build loyalty in the first place. A happy customer will come back and tell their friends about you. Create a buzz with brand ambassadors. These can be family and friends who help promote your product or service
You must go there and tell people who you are, why your product or service is different from the competition, and how to find you. Advertising is not a one-size-fits-all solution. Find out what works for you, but no matter what you do, you must advertise.
Focus on consistent, repetitive branding, more than anything else. Many marketing professionals believe in the “rule of seven”, which means that people must hear or see your message at least seven times before taking any action. In today’s world of uninterrupted communication, you must make sure you see and hear The most common reason people don’t buy your product is that they don’t know it yet.